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November 1st, 2013
By Eric Letendre
Well, here we are 95 years later.
95 years is a long time but it was worth the wait.
The Red Sox won the World Series in Boston for the first time in 95 years – awesome!
The third time since 2004.
Here’s the interesting thing. The Red Sox won the World Series in 1918 and then went 86 years before winning again.
After 86 years, they went on to win in 2004, 2007 and then 2013.
I told my friend in 2004 that they would win a couple more times over the next few years.
Am I a psychic?
Do I have a magical baseball crystal ball?
It really comes down to understanding human behavior, or as the great Vince Lombardi said:
“Winning is a habit, unfortunately so is losing.”
Basically it’s all in your head.
Take the four minute mile.
Will never be done.
Then on May 6, 1954 Roger Bannister runs the mile in 3 min 59.4 sec.
Hold on, here is the interesting part. His record was broken 46 days later.
Was it a physical block or a mental block?
I think you’d have to agree it was a mental block.
I clearly remember sitting across from this guy a few years back and was listening to him give me a big, long list of reasons why his dog would never come when called or walk on leash like other dogs.
This was his second dog AND the second time I heard this speech.
I refunded him and walked out. I was never going to be able to help this guy. I recommended he re-home the dog.
You see, dog training starts in your melon. Without going all Tony Robbins on you, you really do have to approach training with a positive, “I can do this, my dog can do this,” type of attitude.
It’s a good way to approach life too.
Anyway, have a great weekend and if you need help training your dog, you can head on over to The Dog Training Inner Circle and become a member:
August 12th, 2013
By Eric Letendre
Watching a friend’s beagle for a few days.
I’ve helped train this beagle since she was a pup. The owners did not spend hours and hours training her.
They did spend ten minutes here and there to teach her the basics and ONE very important command.
The recall (come when called) command.
And I’m glad they did.
You see, beagles are notoriously independent and many will say they can’t be trained to come when called.
Yesterday, I was packing up my car and the door to my house was open. This little beagle snuck out and was loose in my yard. She started heading toward the street when I saw her.
I immediately called: “Truffles (her name), COME!”
She hit the brakes, looked at me and came racing over to me.
You can teach your dog to come when called if you’re willing to invest a few minutes every day.
It’s well worth the time to do this because this command literally could save your dog’s life.
The good news is that you can get the EXACT step-by-step system I used to help Truffles learn to come when called.
And it’s all right HERE:
All the best,
December 20th, 2012
By Eric Letendre
Few years back I walked into Donald Trump’s casino in Atlantic City and sat down at the bar with Rachael to have a drink.
I handed the bartender a $100 bill. He pushed it back and said he could not accept it.
When I asked why, he said he didn’t have change.
Surrounded by thousands of slot machines, blackjack tables , roulette wheels and millions of dollars, this guy couldn’t make change for a $100 bill.
Anyway, I don’t gamble at casinos but I do like going in to watch people, especially on the slot machines.
You see, there is only a slight difference between a slot machine and a soda machine.
They are both set up on a reward schedule.
A soda machine is set up on a Continuous reinforcement schedule.
A slot machine is set up on a Variable reward schedule.
And that my friend is very important for you to understand when you are training your dog.
No one gets excited with a soda machine or a Continuous reinforcement schedule. Put your money in and out pops a soda, which is predictable and boring. This is important when you start training your dog. Once your dog understands the command you need to become a slot machine.
Let’s look at people sitting in front of a slot machine.
They can sit there for HOURS because it is set up on a Variable reinforcement schedule. They never know what is going to happen, which keeps them in the game much longer than a soda machine ever can.
So when it comes to training your dog, you actually want to be UN-Predictable with your rewards once they get the hang of the command.
You’ll get a better response from your dog because it is more of a game that holds your dog’s attention.
And trying to train a dog that is NOT paying attention is about as difficult as nailing Jello to a tree.
Here’s a little something that will get YOUR attention – The Secret Stocking for you and your dog.
One of my most popular Dog Training Courses, the Holiday Nutrition Guide and the Fun Dog Tricks Program, all wrapped up for you. Go here for your Secret Stocking:
October 18th, 2012
By Eric Letendre
I went into business in 1995.
I had no reason to succeed.
I had zero experience, no money and no mentors.
…I can be a very persistent dude.
Luckily, I love to read and picked up some books on advertising and marketing.
One book I read taught me a simple formula to help me advertise my business. When I learned this formula, I realized that it was also the perfect formula for training dogs.
The formula: AIDA – which stands for Attention, Interest, Desire, Action.
A – Attention: All obedience starts with attention. If you can’t get your dog’s attention, you will never get a response.
I – Interest: Next you need to interest your dog with something. It can be anything from food to your voice but you have to interest your dog.
D – Desire: Desire is described as: “A strong feeling of wanting to have something or wishing for something to happen.” If your dog loves food and you’ve peaked his interest with it, his desire to eat will get him to the last and final step.
A – Action: What action (or obedience command) do you want your dog to do. Once your dog does the action you can repeat the process.
This works for obedience training and dealing with behavior problems.
You can use the same formula to teach your dog to stop jumping, barking, stealing and more.
There is website devoted to this for dog owners. It has loads of videos and step-by-step instructions to help you all for a very, very reasonable price. If you want your dog to listen to you and STOP jumping on your guests and to STOP barking on your command and more, you should go here next:
And even better, I’ve got a coupon code for you to use at checkout: 10-OFFK9MANNERS
All the best,
September 26th, 2012
By Eric Letendre
Not all that thrilled this morning.
The greatest football team ever lost to a group of thugs last night.
It was hard sitting through how bad the refs were last night watching The Patriots play the Ravens.
Anyway, being in a fairly foul mood, I want to tell you why you should ignore dog trainers – all of them, even me.
Did you know that ANYONE in The United States can say they are a dog trainer? – ANYONE.
You don’t need any formal training, no courses, no apprenticeship.
So, who do you listen to?
If you are looking for a good dog trainer, that trainer should have happy clients getting excellent results.
This is an unsolicited email that was sent to me yesterday:
“It doesn’t get much better than this. All or most of my Atticus
training time has been spent on Recall and really have not touched too
much on other commands.
It’s so neat when he comes galloping across the back yard.
My next plan to take him to our local park that is full of geese and
using a 100 foot long line to work on it under “field” conditions.
Where were you 2 years ago when I was spending money on useless
Tom is talking about The Ultimate Online Recall Course.
Don’t take my word for it, check it out and see for yourself. If you’re ready for your dog to “gallop” (Tom’s words, not mine), go here now: