December 20th, 2012
By Eric Letendre
True story.
Few years back I walked into Donald Trump’s casino in Atlantic City and sat down at the bar with Rachael to have a drink.
I handed the bartender a $100 bill. He pushed it back and said he could not accept it.
When I asked why, he said he didn’t have change.
Surrounded by thousands of slot machines, blackjack tables , roulette wheels and millions of dollars, this guy couldn’t make change for a $100 bill.
Anyway, I don’t gamble at casinos but I do like going in to watch people, especially on the slot machines.
You see, there is only a slight difference between a slot machine and a soda machine.
They are both set up on a reward schedule.
A soda machine is set up on a Continuous reinforcement schedule.
A slot machine is set up on a Variable reward schedule.
And that my friend is very important for you to understand when you are training your dog.
No one gets excited with a soda machine or a Continuous reinforcement schedule. Put your money in and out pops a soda, which is predictable and boring. This is important when you start training your dog. Once your dog understands the command you need to become a slot machine.
Let’s look at people sitting in front of a slot machine.
They can sit there for HOURS because it is set up on a Variable reinforcement schedule. They never know what is going to happen, which keeps them in the game much longer than a soda machine ever can.
Cah-PEESH?
So when it comes to training your dog, you actually want to be UN-Predictable with your rewards once they get the hang of the command.
You’ll get a better response from your dog because it is more of a game that holds your dog’s attention.
And trying to train a dog that is NOT paying attention is about as difficult as nailing Jello to a tree.
Here’s a little something that will get YOUR attention – The Secret Stocking for you and your dog.
One of my most popular Dog Training Courses, the Holiday Nutrition Guide and the Fun Dog Tricks Program, all wrapped up for you. Go here for your Secret Stocking:
Peace,
Eric
October 18th, 2012
By Eric Letendre
I went into business in 1995.
I had no reason to succeed.
I had zero experience, no money and no mentors.
BUT…
…I can be a very persistent dude.
Luckily, I love to read and picked up some books on advertising and marketing.
One book I read taught me a simple formula to help me advertise my business. When I learned this formula, I realized that it was also the perfect formula for training dogs.
The formula: AIDA – which stands for Attention, Interest, Desire, Action.
A – Attention: All obedience starts with attention. If you can’t get your dog’s attention, you will never get a response.
I – Interest: Next you need to interest your dog with something. It can be anything from food to your voice but you have to interest your dog.
D – Desire: Desire is described as: “A strong feeling of wanting to have something or wishing for something to happen.” If your dog loves food and you’ve peaked his interest with it, his desire to eat will get him to the last and final step.
A – Action: What action (or obedience command) do you want your dog to do. Once your dog does the action you can repeat the process.
This works for obedience training and dealing with behavior problems.
You can use the same formula to teach your dog to stop jumping, barking, stealing and more.
There is website devoted to this for dog owners. It has loads of videos and step-by-step instructions to help you all for a very, very reasonable price. If you want your dog to listen to you and STOP jumping on your guests and to STOP barking on your command and more, you should go here next:
And even better, I’ve got a coupon code for you to use at checkout: 10-OFFK9MANNERS
All the best,
Eric
September 26th, 2012
By Eric Letendre
Not all that thrilled this morning.
The greatest football team ever lost to a group of thugs last night.
It was hard sitting through how bad the refs were last night watching The Patriots play the Ravens.
Anyway, being in a fairly foul mood, I want to tell you why you should ignore dog trainers – all of them, even me.
Did you know that ANYONE in The United States can say they are a dog trainer? – ANYONE.
You don’t need any formal training, no courses, no apprenticeship.
So, who do you listen to?
If you are looking for a good dog trainer, that trainer should have happy clients getting excellent results.
This is an unsolicited email that was sent to me yesterday:
“It doesn’t get much better than this. All or most of my Atticus
training time has been spent on Recall and really have not touched too
much on other commands.
It’s so neat when he comes galloping across the back yard.
My next plan to take him to our local park that is full of geese and
using a 100 foot long line to work on it under “field” conditions.
Where were you 2 years ago when I was spending money on useless
training programs?”
Tom M.
Thanks Tom!
Tom is talking about The Ultimate Online Recall Course.
Don’t take my word for it, check it out and see for yourself. If you’re ready for your dog to “gallop” (Tom’s words, not mine), go here now:
Best,
Eric
August 15th, 2012
By Eric Letendre
Hey, I know you’re busy.
I know dog training may not be at the top of your list and some days get hectic so I want to share 4 steps you can follow to get your dog trained with less effort that returns maximum results.
Let’s get started:
1. Train in short sessions – Always train in ten minute blocks. Make each session fun and exciting. This is actually the best way to train your dog. Longer sessions often result in the dog getting bored.
2. Do more than one session each day – If you can fit it into your schedule, do a short session in the morning and another that afternoon or evening. This is a great way to get your dog responding to your commands.
3. Train before meals – If you want to get maximum results, train before you feed your dog. A dog with a full belly is much less motivated to train than a dog that is hungry.
4. Use high powered rewards – Behavior is reward driven. When you are training, use the rewards that your dog loves. Every dog is a little different and you need to use what your dog wants, not what you think he wants.
5. Timing – I can train a dog really fast. It is not because I have any special skills but I have really excellent timing. Work on your timing and your dog will learn much faster. HINT: A clicker can really help with this. Clickers greatly improve your timing.
6. Consistency – The fastest way for your dog to get confused is for you to teach your dog one way and a family member to do something different. Consistency is the key!
7. Rewards VS. Bribes – A lot of people don’t get the results they are looking for because they bribe their dog instead of rewarding their dog. There is a BIG difference which is discussed in detail on the Dog Training Inner Circle website:
Some simple steps for you to follow for better dog training results.
July 16th, 2012
By Eric Letendre
I was hot.
Real hot. Just standing outside in yesterday’s heat was enough to make anyone feel like they were running in a marathon.
Yesterday I was at a memorial service for Rachael’s aunt and many of her family members were there.
Sad to see her uncle miss his wife so much.
Got me thinking about husbands and wives and how I often get in the middle which always makes me VERY nervous.
I’ll show up at a client’s house and immediately the husband will say to me, “How can I get my dog to listen to my wife?’
Sometimes its the other way around.
Anyway I am going to share with you the simplest way to get a dog to listen to anyone. Husband, wife, child, elderly family member, doesn’t matter.
Would you like to know how it is done?
Good.
All you need is a small plastic box and some treats.
The plastic box can be purchased at just about any pet store or online. It’s also known as a clicker.
Clickers can help you train any dog. If you are having problems training your dog, start using a clicker and you’ll be AMAZED at the response you get from your dog.
See, a clicker works purely on the principles of behavior. Birds, dolphins, Killer Whales, chickens, and many other animals are trained using clickers.
Once you start training using a clicker, you can train your dog to do just about anything.
Do this right and dog training becomes a piece of cake.
You can get more information about clicker training on The Dog Training Inner Circle.
All you need to do is go here:
Best,
Eric
Can you let your dog off leash?
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Eric Letendre is a professional dog trainer from the United States. For more than 20 years, he has been developing dog training techniques that have worked for dog owners all over the world. Eric operates from a home office or a laptop while traveling and draws on his experience and passion for dog training to show others how to develop a dog that is truly “Man’s Best Friend”.
Eric is the author of numerous reports, the E-Book “101 Ways to Hack Your Dog’s Behavior,” “The Amazing Dog Training Man Book,” and produced and stars in his DVD “Secrets of a Professional Dog Trainer.”
